Samsung Africa Forum set to bring top innovation to Cape Town

African youth

Samsung will be showcasing its commitment to the continent by introducing its latest range of products at the 8th Annual Samsung Africa Forum. This event, which is being held in South Africa, will take place between 23 and 25 February 2017 at the International Conference Centre (CTICC) in Cape Town, South Africa.

Michelle Potgieter, Director: Brand Marketing and Communications at Samsung South Africa has stated that: “Samsung’s goal is to inspire the world and create the future with innovative technology and creativity, thanks to a deep understanding of what people really need and want. The Forum will help us to achieve our goal of enriching our customer’s lives, while contributing to socio-economic prosperity across Africa and supporting a sustainable environment for us all.”

At the Samsung Africa Forum, Samsung will showcase its product range and highlight the company’s commitment and unifying vision to its African customers, partners and media. This is a region that is a vital part of Samsung’s global business and the company will utilise this event to showcase products selected specifically for the unique needs of African customers.

The Lion is known as the ‘king of the jungle’ in Africa and its family, or pride, works as a unit for the betterment of all its members. In much the same way, the theme for this year’s event is ‘One Pride’ and represents how Samsung and its partner network continue to work together to be the leaders in the region’s consumer electronics market. The theme is, according to the firm, also symbolic of the genuine pride the company takes in its world-class devices and appliances.

Samsung’s motto has always been pride and passion, according to the firm. As such, the company is proud of its products. Samsung, as stated by the company, is passionate about a shared vision to improve the lives of African customers and eager to drive positive growth for its partners across the continent.

With the expected continuous growth of this market in 2017, Samsung Electronics aims to lead the continent’s development in the consumer electronics space. The Samsung Africa Forum 2017 is the ideal platform, as stated by the firm, to demonstrate Samsung’s smart technology products and innovative designs for the year ahead.

“Samsung Electronics values building strong relationships with our customers, partners and stakeholders, in order to further grow the brand in this unique and exciting consumer landscape. The 8th annual Samsung Africa Forum affords us the opportunity to share our vision, commitment and world-class innovations in technology and design with our partners across the region. More crucially, it allows us to demonstrate that together, we can move forward with pride, passion and profitability,” concludes Potgieter.

Staff Writer

Edited By: Darryl Linington
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Follow @DarrylLinington on Twitter

Editor of Tech IT Out. Former radio host of Former Editor of IT News Africa and ITF Gaming. All round techie, gamer and entrepreneur. For Editorial Enquiries Contact: or via +27788021400.