South Africa: Sony unveils new and improved store at Vodaworld


Sony Mobile together with Vodacom World has revealed the re-opening of the new and improved Sony Mobile Store at Vodacom World Mall in Midrand, Johannesburg. According to Sony, customers can now look forward to new offerings and great customer experience.

The store will not only stock the latest Sony Mobile devices, but it will also stock the latest accessories including phone covers and screen protectors to make sure your phone is well-kept and looked after. More importantly, though, customers will also now be afforded the opportunity to have Software repairs done while you wait at the first and only exclusive Xperia Care Centre situated in the store. Should your handset require more than a Software Upgrade, there will be the normal turnaround time of 3 days.

Sony has also launched a new trade-In initiative in-store, which allows you the opportunity to trade-in your old and used Sony Mobile device for great discounts on your next Sony smart accessory or Xperia device purchase which means you will keep up to date with the latest Sony technology. For example, trade in your 2-year-old Xperia Z5 and get up to R 2500.00 off the purchase of the Xperia XZ.   There is no limit to the number of devices you can trade in, so you can bring in all your used devices, get great value and have the peace of mind that all the old devices are recycled in a responsible and environmentally friendly manner.

What’s more is that customers can also now come and experience the Sony PlayStation VR system in the store, which is designed to be fully functional with the PlayStation 4 home video game console and can output a picture to both the PlayStation VR headset and television simultaneously, with the television either mirroring the picture displayed on the headset, or displaying a separate image for competitive or cooperative gameplay.  Customers can try their hand at either Battle Zone or the VR Roller Coaster.

Christian Haghofer, Sony Mobile South Africa Country Manager commented, ‘We are so excited to be able to offer our customers this service. Should our customers want technical information, want to bring certain details about our products to our attention or simply require support, we are pleased to be able to offer this opportunity to our customers in the easiest, hassle free and quickest way possible.”

Centre Management of Vodacom World, Riona Singh had the following to say, “We are delighted to partner with Sony and welcome their Store relaunch as a differentiator to their brand that encompasses both the Sales and After Sales elements giving the Sony Customer, the ultimate experience.”

Edited By: Darryl Linington
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Editor of Tech IT Out. Former radio host of Former Editor of IT News Africa and ITF Gaming. All round techie, gamer and entrepreneur. For Editorial Enquiries Contact: or via +27788021400.